CREIGHTON—OPENING FLIGHT

DESIGN | BRANDING

BLC partnered with Creighton Men’s Basketball to create some added hype for their season opener. We cooked up an idea dubbed “Opening Flight” to symbolize the Jays’ first takeoff as they launch into a new season. With the name came a fresh logo, which BLC based off the Final Four logo for 2025—an intentional nod to the tournament that the Bluejays strive toward, tying the season opener to the bigger picture of championship aspirations.